EquiAware

Horse Management • Education • Ride Tracking

SMS Emergency Alerts — Opt-In & Terms

Last Updated: May 21, 2026

1. Program Description

EquiAware is an iOS / Apple Watch application for equestrians. When a rider opens the EquiAware app and starts a ride, the Apple Watch monitors motion. If the app detects a likely fall and the rider does not respond to an on-watch prompt, EquiAware sends a one-time text message to the rider's pre-designated emergency contacts containing the rider's name and last known GPS location. The purpose of the program is rider safety — alerting trusted contacts when a rider may be incapacitated.

2. How Users Opt In

SMS alerts are opt-in only. Every recipient of an EquiAware SMS opts in personally via a public web form — the rider cannot enroll a contact on their own. The flow has two steps:

The rider (account holder) opens the EquiAware iOS app, navigates to Settings → Safety → Emergency Contacts, and chooses "Add a contact." The app generates a unique consent link in the form https://equiaware.com/opt-in?for=Rider+Name and offers the rider a one-tap share sheet (iMessage, SMS, email) so they can send the link to the person they wish to designate.
The prospective emergency contact taps the link, lands on a public web form at equiaware.com/opt-in, sees who designated them, reads what EquiAware is and what kind of messages they would receive, and — if they agree — enters their mobile number, ticks an explicit consent checkbox, and submits the form. Only at that moment is the number recorded as a verified contact eligible to receive future alerts. Contacts that never submit the form never receive any EquiAware SMS, including any verification message.

No phone number is ever uploaded to EquiAware from a third-party list, purchased database, or contact import. Numbers are entered by the contact themselves, on the public consent form, after personally reading the program description and checking the consent box. The rider cannot bypass the form, override it, or pre-populate a contact's number on their behalf.

3. Message Frequency

Message frequency is event-driven and expected to be very low — typically zero messages per month for most users. Messages are sent only when (a) the rider is on an active tracked ride, (b) the EquiAware app detects a likely incident (fall, missed check-in, or manual SOS), and (c) the rider does not cancel the alert within the on-device confirmation window. A follow-up "all clear" SMS is sent once when the rider marks themselves safe.

4. Sample Messages

Fall alert (sent only on detected fall, and only to recipients who have completed the opt-in form):
EquiAware: a possible fall has been detected for someone who designated you as an emergency contact. Last known location: https://maps.apple.com/?ll=28.5471,-81.4520 Reply STOP to opt out, HELP for help. Msg and data rates may apply.

Missed check-in alert:
EquiAware: someone who designated you as an emergency contact has not checked in after their ride. Last known location: https://maps.apple.com/?ll=28.5471,-81.4520 Reply STOP to opt out, HELP for help. Msg and data rates may apply.

All-clear (sent once the rider marks themselves safe):
EquiAware: the prior alert has been cleared. The account holder marked themselves safe. Last known location: https://maps.apple.com/?ll=28.5471,-81.4520 Reply STOP to opt out, HELP for help.

5. Cost

EquiAware does not charge users to receive SMS alerts. Standard message and data rates from your wireless carrier may apply.

6. Supported Carriers

The program is available on all major U.S. wireless carriers, including AT&T, Verizon, T-Mobile, and US Cellular. Carriers are not liable for delayed or undelivered messages.

7. Opt-Out (STOP)

Recipients may opt out at any time by replying STOP to any EquiAware message. Upon receiving a STOP request, EquiAware will send a single confirmation message and will not send further SMS to that number. Riders can also remove a contact at any time from the EquiAware app's Emergency Contacts screen, which immediately stops future alerts to that number.

8. Help (HELP)

Reply HELP to any EquiAware message to receive support information, or contact support@equiaware.com.

9. Privacy

Phone numbers are used solely for the purpose described above and are never sold, rented, or shared with third parties for marketing. See our Privacy Policy for full details on how personal information is handled.